Courtesy of our friend Mandy Alvarez is this track map of Cuba’s answer to the Mille Miglia or Carrera Panamericana, the Carrera Pinar del Rio: A race to Havana from Pinar del Rio 115 miles away.
Month: June 2013
It’s a shame that the original patron and pilot who owned these armbands aren’t identified. Whoever they were, I’m a little surprised that the driver’s identification is in better shape than the sponsor’s. I would imagine that 1,910 miles of Mexican road dust would shred that piece of fabric during the race, but here it is looking damned good 60 years later. (The auction lists it as a “sponsor” armband, but I’ve also seen “patrocinador” used to mean “team owner”.)
Buy it now at $1,995. Sounds expensive to me too, but when are you going to see another one of these—let alone two of them?
Sure, Tag Heuer still markets their watches—particularly the Carrera and Monaco—with racing imagery, but they’re far more likely to do so with famous faces than by evoking the spirit of motor racing. With these older catalogs I can project myself into the race car. Today’s marketing angle seems to be, “Be like Leonardo DiCaprio, buy a Tag-Heuer”.