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Vintage Racing Advertising

A New ’61 Corvette For the Keen Type

I’m a little disappointed that even in ’61 the ad copy led with luggage space and seat adjustability. Get to the performance info, people!

’61 Corvette
New form and fineness for America’s only sports car.
There’s a winging new shape for the ’61 Corvette, and beneath these crisp contours, you’ll discover new refinements that reach right down to Corvette’s powerful heart.
Settle yourself in the cockpit and feel the no-nonsense comfort of those new bucket seats. They’re individually adjustable and the seat tracks themselves can be moved farther back for more driving space. Notice the increased foot and leg room made possible by a driveshaft tunnel that’s 19% narrower. There’s more trunk space, too; the luggage compartment is 20% larger for even greater touring convenience.
For muscle, the ’61 Corvette retains five versions of America’s most famous high-performance engine, the Corvette V8. Quick and sharp as a whiplash, this engine is available with up to 315 horsepower in a Fuel Injection version. There are three transmissions to choose from: a brand-new three-speed Syncro-Mesh with new quick accelerating ratios, the close-ratio four-speed Syncro-Mesh for the keen type, and Powerglide for the boulevardier.
There’s a feeling of pure confidence about the ’61 Corvette, a feeling born of the knowledge that this is the genuine article! See this new one at your Chevy dealer’s and you’ll know…
If you wanted a Corvette before, there’ll be no holding you now!
Chevrolet division of General Motors, Detroit 2, Mich.
Corvette by Chevrolet.

via Chromjuwelen.

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