These images from the media announcement of the 1969 Formula Ford championship and the Dutch National Team’s vehicle debut are quite an interesting case-study in how sporting media drops have changed in the intervening years.
Today’s racing press events are glitzy orchestrated affairs: Dance music pulses as the curtain drops. A sheet is pulled from the waiting car before the unveiled car rotates on a stage bathed in carefully selected spotlights. Smiling media-trained drivers bedecked in sponsorship logos emerge from the side of the stage to shake hands with auto executives amid the popping flashbulbs of a baited motoring press.
These shots are exactly the opposite of that. It is a beautifully spontaneous mess:
“Hey Boss, Nick Brittan is here.”
“Who?”
“Nick Brittan. The director of the International Formula Ford Championship. He’s got the trophy with him. I’ll bring him back.”
“Let’s take a few photos while he’s here.”
“Sure thing, Boss. Should I just park the car in front of those ashtrays by the elevators?”
“Yes. And get him to awkwardly pose on the car like he’s a glamour model while we’re at it.”
“Yes Sir! This is going to be great!”