Category: Vintage Racing Advertising

If you were racing here tomorrow you’d wear a Rolex.
Sliding through a corner at 170 m.p.h. a Formula One Grand Prix car is travelling roughly 17 yards in a fifth of a second.
So to say Grand Prix racing drivers have a highly developed sense of timing is something of an understatement. Their lives depend on it.
Many of them wear a chronometer they call the best in the world. Its Oyster case is carved out of a solid block of 18 ct. gold or Swedish stainless steel. So much of the work is done by hand, each Rolex Oyster takes more than a year to make.
Jackie Stewart thinks it is time well spent.
The Rolex he wears is the Datejust.
Rolex of Geneva.
Write to Rolex, Geneva, Switzerland for free colour catalogue.

RolexBlog via BZR.

Grand Prix Drivers & Manufacturers 1962 World Championship
Won by B.R.M. and Graham Hill
Relying on Lucas

Electronic Ignition

Petrol Injection

Alternator

Starter

Batteries

Results subject to official confirmation
United States Factory Branches
Lucas Electrical Services, Inc.
501-509 West 42nd Street, New York 36, N.Y.

Apparently Graham had to do it without the official replacement smoke.

The Turner 950 Sports
The Proven Class “H” Production Car • A Real Winner

Fast

Light Weight

Practical

Proven

English Built

Torsion Rear

Coil Front

Steel Tube Frame

Race Tires

Trunk in Rear

Standard Production Engines Available
BMC Series A – 950CC Engine
Stage 1 Tuning: 48BHP @ 5500 RPM
Stage 2 Tuning: 65BHP @ 6500 RPM
1100CC Coventry-Climax Mark 1: 75BHP @ 6500 RPM
8″ Brakes – Fiber Glass Bodies
Knock-off Wire Wheels Available
Paco Motors
Sports and Racing Cars
1024 So. Orange Blossom Trail
PO Box 30 • Orlando, Florida • Telephone GArden 5-1661

Flight 427, now departing through gates 1, 2, 3 and 4.
Pardon the word play, but Flight 427 is our way of informing you that Corvette can now be ordered with a 427-cubic-inch Turbo-Jet V8. We threw in the bit about the gates just to let you know our fully synchronized 4-speed’s a must with this rig.
The regular-version 427 dispenses 390 jp and 460 lbs-ft of torque on hydraulic lifters, while the special-cam edition turns out 425 hp and the same amount of torque on solid lifters. Which one you order depends on whether you spend your time on the observation deck or the flight line.
Otherwise, we recommend our trusty 327 cubic-incher, available at ratings of either 300 or 350 horsepower. More than enough to slip the surly bonds with, eh, Orville?
You’d better believe it.
Corvette Performance The Chevrolet Way.
’66 Corvette. Fasten your seatbelts. They’re standard.
I love that they openly mock anyone who would even consider the standard 427, or—heaven forbid—the 327. Wusses. We need more open mockery of potential consumers in today’s advertising.
via Voiture-Jaune

The chauvinism of 1960s advertising! You love it in Mad Men, you’ll love it behind the wheel of your Fiat.

The second best shape in Italy.
at the hottest little price in the USA. You’ve seen the first in films. Now see the Fiat in person. Fiat is the hot one. The Italians did it the way they do most things. With style. With flair. With flourish. And there’s no Germanic thrift showing. This Fiat sport comes with all the extras at not a penny extra. Bucket seats, power brakes, leatherette upholstery, header, defroster, tachometer, dual electric wipers, safety belt anchors, bumper guards, self-canceling turn signals, help-lights and tool kit. And speaking of figures, you can’t even come close to a shape like this at a price so trim and appealing. At $2639, it’s the lowest-priced sports car in its class. Every family should have at least one Fiat.

Germanic thrift! Safety belt anchors! You can’t come close to a shape like this at such a low price! Every line is pure gold.