The Best Small Sports Racing Car produced today—irrespective of price.
This is it—the Mk. VI Elva.
If you don’t agree, I would be interested to know your reasons by phone (Hastings 51371) or letter—Frank Nichols
Elva Cars (1961) Ltd., Hastings, Sussex
I love the bluster of this ad copy, as if Frank is challenging me to a fight if I don’t love the Mk. VI. Easy, Frank. I do.
via Chromjuwelen.
There’s just one thing wrong with Alfa’s 1750 GT Veloce.
We can’t get enough of them.
Maybe it’s the name.
1750 Gran Turismo Veloce. You just know it means a fast, luxurious car in the great tradition of European road machines, always ready to race or roam.
Or maybe it’s the body. That brilliant styling has made this Bertone masterpiece a modern classic. Inside, the GTV is handsomely fitted with solid mahogany trim. New-design bucket seats the enfold you in arm-chair comfort even at nearly 120 mph. And a full complement of instruments, including a tachometer.
Most likely, though, it’s the famous Alfa performance, even livelier this year. A new stronger engine with race-proven fuel injection. Five forward speeds to cope with any traffic or terrain. Four-wheel disc brakes that stop you right now, in a safe, straight line. Wide-tread radial-ply tires that seem part of the road, take corners with race-car sureness. Racing suspension and precise steering that makes the car do what you want to do, the instant you want to.
Alfa Romeo’s new 1750 GT Veloce. Better hurry to your dealer now.
Alfa Romeo 1750 GT Veloce®. $4446 Ease POE.
Alfa Romeo Inc. 231 Johnson Ave., Newark, N.J. 07108 / 215 Douglas St. So., El Segundo, Calif. 90245 / Alfa Romeo (Canada) Ltd., 26 Greensboro Dr., Rexdale, Toronto, Canada.
As someone who works in advertising, I don’t think any contemporary creative director would let a copywriter get away with calling the product by three different names: 1750 GTV, 1750 GT Veloce, 1750 Gran Turismo Veloce… Make a decision!
As seen in Road & Track, July 1969 on Sensei Alan’s Flickr via Chromjuwelen
I’m a little disappointed that even in ’61 the ad copy led with luggage space and seat adjustability. Get to the performance info, people!
’61 Corvette
New form and fineness for America’s only sports car.
There’s a winging new shape for the ’61 Corvette, and beneath these crisp contours, you’ll discover new refinements that reach right down to Corvette’s powerful heart.
Settle yourself in the cockpit and feel the no-nonsense comfort of those new bucket seats. They’re individually adjustable and the seat tracks themselves can be moved farther back for more driving space. Notice the increased foot and leg room made possible by a driveshaft tunnel that’s 19% narrower. There’s more trunk space, too; the luggage compartment is 20% larger for even greater touring convenience.
For muscle, the ’61 Corvette retains five versions of America’s most famous high-performance engine, the Corvette V8. Quick and sharp as a whiplash, this engine is available with up to 315 horsepower in a Fuel Injection version. There are three transmissions to choose from: a brand-new three-speed Syncro-Mesh with new quick accelerating ratios, the close-ratio four-speed Syncro-Mesh for the keen type, and Powerglide for the boulevardier.
There’s a feeling of pure confidence about the ’61 Corvette, a feeling born of the knowledge that this is the genuine article! See this new one at your Chevy dealer’s and you’ll know…
If you wanted a Corvette before, there’ll be no holding you now!
Chevrolet division of General Motors, Detroit 2, Mich.
Corvette by Chevrolet.
via Chromjuwelen.
Trophies, special model motoring Fords, all-expenses paid trips to N.Y., TV appearances, a chance at a fully-equipped 1967 Ford Mustang: not bad for turning laps on the slot track.
Sure, Tag Heuer still markets their watches—particularly the Carrera and Monaco—with racing imagery, but they’re far more likely to do so with famous faces than by evoking the spirit of motor racing. With these older catalogs I can project myself into the race car. Today’s marketing angle seems to be, “Be like Leonardo DiCaprio, buy a Tag-Heuer”.
The new world champion Mario Andretti chose Ferodo disc brake pads for his Lotus Ford.
Ferodo have now provided the disc brake pads for 18 consecutive World Championship winners.
Whatever your car, Formula 1 or family saloon, Ferodo have disc brake pads and brake linings for it which will give you first class braking. For the last 18 years the world champions have selected Ferodo.
Countless other motorists throughout the world have as well. Ferodo stop at nothing to ensure you stop safely every time.
Ferodo disk linings and disc brake pads.
Ferodo Limited, Chapel-en-le-Frith, Stockport, Cheshire, SK12 6JP.
The overwhelming majority of race winners the world over choose Champion spark plugs because Champions have no equal for performance. Why settle for less in your car?
In a race there are two things you can count on. The unexpected and the unpredictable. So the car must respond with an almost animal quickness and sureness.
Speed alone is not enough. Every part of the car must possess the utmost in reliability. For Porsche, racing is the ultimate test of that.
We use the classic courses and tracks of the world as our research laboratories. They are the proving and improving grounds for established ideas. And the headwaters of inspiration for new ones.
It is not incidental that we have been the world’s champions for the last 3 years in a row.
The more we race, the more features we prove. And only when something has passed the test of the track does it ever show up on a car for the street.
Everything we’ve learned goes into the mid-Engined Porsche 914 and the Porsche 911.At Porsche we do not race to make a name; we race to build a car.
For dealer information call (free) 800-553-9550. In Iowa (collect) 319-242-1867.
“Racing is the ultimate test.” Dr. Ferry Porsche
I love that they included the Cisitalia-Porsche in this ad.
Decisions. Decisions. Decisions.