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Vintage Racing Advertising

Relieving any Maidenly Tensions

The Elite Is Not Delivered Race-Ready
Contrary to some delightfully flattering folk tales, the Elite is not delivered race-ready. This myth arises, no doubt, from the factory practice of road driving each new car. By the same token, these factory jaunts do have virtues and one should not be deceived by the fresh, virginal appearance of a new Elite.
Colin Chapman’s crews have a bit of a go with each new one. It’s rather an old world tradition. nothing beats an English country road for relieving any maidenly tensions that might inhibit a new machine, and wilful tendencies can be discovered and corrected before they become evil habits.
The Chapman suspension has been thoroughly scrunched and wiggled till it carries through fast corners on all fours with the tenacious grace one expects from a Lotus. The overhead cam Coventry Climax gets a thorough-going physical on the test bench even before it goes into the car, and on the road the Girling discs get a brisk exercising along with the clutch gearbox combo to assure a proper assortment of changes.
In short, a new Elite has had at least a taste of the fast heel and toe work that lies ahead in high speed touring or prize competition. To the owner we leave the details of final break-in and the selection of various racing accessories, plus painting on the number. A dandy job for a decorative crew member. And if you do come off a winner, there is a comfortable inside passenger seat to carry off your trophy.

$4,780 in 1958 is about $36,660 today. Damnit.

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Vintage Racing Advertising

The Creation of Two Masters

1955 Abarth “Spyder” 1100
The 1955 Abarth Competition Spyder was road tested by the Italian Racing Ace Gino Valenzano.
Gino says, “I tested many cars on a 6 Km. twisting course and the Abarth proved to be faster than many sports cars with twice the displacement.”
This new comet is the creation of two Masters: Abarth for the mechanical end and Boano for the streamlined coach work.
It is powered by a 1089 cc. modified Fiat engine with a bore of 68 mm. and a stroke of 75 mm. Compression ratio is 9:1 with 2 Weber side draft carburetors, develops 6 bhp. at 6000 rpm. Weight 1148 lbs.
Tony Pompeo • Phone JUdson 2-3863
1877 Broadway, New York 23, N.Y.

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Vintage Racing Advertising

As Smooth as it is Brutal

Music to Charm a Cobra!
The incredible roar of a Ford “289 High Performance” V-8 being tested at peak R.P.M. on the Shelby American engine dyno! A powerful, thundering, bellow that has shaken the ground and reverberated in a million thrilled road racing fans from LeMans to Riverside. A sound as smooth as it is brutal; the culmination of thousands of hours of research, testing, and development, to field the most fantastic production sports car the world has ever known, the Cobra! It’s the sound of precision engineering… of victory!
Cobra powered by Ford
Shelby American, Inc. 1042 Princeton Drive, Venice, California

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Racing Ephemera Vintage Racing Advertising

Carroll Shelby Was Not a Man Known for Subtlety

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Vintage Racing Advertising

Not For Everybody. Just For You.

Shelby G.T.350 is “Son of Cobra”
Adults only!
Shelby-American presents America’s fastest, race-bred stock car! You’ll thrill to its performance, you’ll hold your breath behind the wheel!! Every minute is something new never seen before!!!
SEE 306 Ford horses packed into the wild and wooly 289 engine…four barrel carburation, high rise aluminum manifold and a hand-built tuned exhaust system. SEE distinctive Mustang styling to which has been added such “everybody will notice” features as rear quarter panel windows, rear brake scoops and “there goes a G.T. 350” striping. SEE computer designed suspension with front anti-roll bar, competition shocks, front disc brakes and torque controlled rear axle. SEE the G.T. 350 scream from zero to sixty in 5.7 seconds. SEE the G.T. 350…the car that’s not for everybody. Just for you.
FIRST Bp at Cumberland. Bob Johnson. FIRST overall at Kent, Washington. Jerry Titus. FIRST in Bp at Elkhart Lakes, Tom Yeager. FIRST overall at Mid-Ohio. Bob Johnson. FIRST, second, third and fourth in Bp at Lime Rock. Johnson, Donahue, Krinner and Owens. FIRST overall at Mossport. Wietzes and Fisher.
Written and Directed by Carroll Shelby. Producted by Shelby-American, Inc.

Misspelling Elkhart Lake!? Sacrilege! And the “Adults Only” tag might be my favorite part of this “in a world”-style, ham-fisted grindhouse-y trailer copy. Great illustration, too.

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Vintage Racing Advertising

If You Want a Car That Makes Driving a Joy

Guts.
We lay it on the line. BMW builds the best sports sedans in the world.
Who says?
The drivers do. In poll after poll, men who know cars acknowledge BMW for what it is.
A car with an overhead-cam engine built around a combustion system so advanced that a BMW will cruise—cruise—at 110 mph.
A car with a suspensions system that gives you roadholding qualities that are simply incredible. So efficient that many racing cars have imitated it.
A car for all-out performance, for pure quality of construction, for right-down-to-it guts, has no equal.
Do you need only transportation? Then BMW is not for you. There are always the Swedish tractors, or one of those Oriental curiosities, and so on.
But if you want the best sports sedan money can buy, if you want a car that makes driving a joy, then visit your BMW dealer.
Has he got a car for you!

Swedish tractors and Oriental curiosities? They sure don’t write ads like this anymore…
Thanks, Stance.

Categories
Grand Prix Vintage Racing Advertising

Fit Race-Proved

Ferodo First
British Grand Prix
1st Lotus-Climax J. Clark
2nd Lola-Climax J. Surtees
3rd Cooper-Climax B. McLaren
Touring Car Race
1st Jaguar 3.8 J. Sears
Fit race-proved Ferodo Anti-Fade Brake Linings. Disc Brake Pads.
Ferodo Limited · Chapel-en-le-Frith · A Member of the Turner & Newell Group

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Vintage Racing Advertising

The Better Things in Life

An eye for the better things in life
Triumph
For BETTER Performance
For BETTER Economy of Operation
For BETTER Handling and Braking
For BETTER Value and Service
For BETTER Times and More Fun
YOU had BETTER see your nearest TRIUMPH Dealer Today!
Cal Sales, Inc.
Western U.S. Distributors
1957 @. 144th Street
Gardena, California

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Vintage Racing Advertising

Champion

Phil Hill Shell Ad

Champion

This is Phil Hill — current World Champion Racing Driver and the first American to hold this honor.

He drove as a member of the Ferrari team, and he used exclusively Supershell with I.C.A. and Shell X-100 Moto Oil — as most good drivers do.

Shell products are chosen by champions all over the world.
It’s got to be good to be Shell.

via Flickr Vintage Automobilia

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Vintage Racing Advertising

Add a Little Luxury

Can you imagine buying a center console for your contemporary car as an aftermarket accessory? I also wish Moto-Litas were still this cheap.