Category: Vintage Racing Advertising

Men who know fine cars appreciate the Cobra!
It’s a rare Cobra owner who can’t instantly recognize the characteristic red lights and apologetic grin that seem to appear occasionally, without reason, in his rear view mirror. No ticket involved, just admiration and interest!
Perhaps it’s the way a Cobra glides effortlessly through traffic, its four wheel independent suspension just rippling over the road. Or maybe it’s the sound…the matchless cadence of power with an American accent—Ford 289 High Performance V8! Whatever it is, there’s just something about a Cobra that demands more than a casual glance, and our white helmeted friends in blue are no exception!
Closer inspection reveals a heritage bred of competition and luxury. The four huge disc brakes glinting behind wire wheels are probably the best visual definition of safety a state trooper will ever see. It doesn’t take a trooper’s expert eye though to sense the comfort and quality of the deep english leather bucket seats, woodrim racing wheel, and complete instrumentation in the sumptuous cockpit.
Assuming you don’t have a badge, motorcycle and apologetic grin, we suggest you drop in at your local “Total Performance” Ford Dealer and spend a few concentrated moments carefully inspecting the world’s most versatile sports car! $5995.00 P.O.E.
Cobra
Powered by Ford
For more information write: Shelby American, Inc., 1042 Princeton Dr., Venice, California

The STILETTO, shown trimmed. Body widths: Front 54 in. Rear, 53in. Also the SCIMITAR, identical design, wheelbase 6ft. 1 in. to 6 ft. 5 in.
Fibreglass Body Shells £49. Bare shell, untrimmed. For wheelbases of 6ft. 11 in. to 6ft. 9in.
Kits for experimental work or body repairs: 12/6, 17/6, 28/6, and 45/-.
The Mistral
£58. Bare shell untrimmed. Designed for Space-Frame or Twin-Tube-type chassis of 7ft. 3in. to 7 ft. 6 in. wheelbase.
Dept. MS7.
Micron Plastics (Microplas LTD.)
Block N. The James Estate, Western Road. Mitcham, Surrey
Telephone: Mitcham 4407

He wanted a Fiat Spider.
She wanted a Fiat “600”.
They got them both (and saved a garageful of money!)
The FIAT 1200 SPIDER is all the car a man could want. A tiger on the road. Stunning Italian style by Pinin Farina. Careful Italian craftsmanship in every detail. A humming 1221 cc. engine that delivers plenty of zip and about 27 miles a gallon. Roll-up windows, plenty of legroom, tuck-away soft top and optional hard top too, if you want it. Best of all, a price tag that lets you drive it instead of dream about it—only $2595. (And it’s the only car also available with the winging new version of a famous 1.5 liter racing engine! WHOOSH!)
The FIAT 600 is everyone’s ideal car, perfect for scooting to the supermaket, dropping the kids off at school, or taking the whole family to grandma’s for the weekend. It parks in spaces that don’t look big enough for a bike. Delivers about 40 miles a gallon. Includes almost $300 worth of accessories at no extra charge. And costs only $1398—about $200 less than the leading French and German imports.
Spider or 600, a FIAT will keep your family happy. Your budget, too. Try either one tomorrow. Better yet, try both.

Now Exclusive Cobra and Mustang 350 G.T. Dealer—S&C Motors
2001 Market Street (corner of Delores)
Phone UN 1-6000 • Al Rivera, Manager
Phil Hill in Cobra at Candlestick. Phil Hill, America’s first world champion grand prix driver, will drive the S&C Special, a Cobra 427 this weekend at Candlestick. Keep your eye on the S&C Special. You’ll be seeing a champion driving a world championship car. Shelby American won the 1965 FIA International Manufacturer’s Championship.
It’s easy to buy or lease a Cobra or Mustang G.T. 350 at S&C. Com in to S&C Motors at 2001 Market Street, San Francisco, and see Al Rivera, manager of Hi-Performance sales, service and parts, or phone UN 1-6000 for all the information on the hottest cars in the world. Shelby American Cobra and Mustang G.T. 350 street models are available on very reasonable purchase or lease terms. We want to deal so that you can wheel. Ask about competition options, too, if you want to race or beat the other guy from the stop light.

Winners go with Bell.
Dan Gurney.
Winner: Mosport 200 — Mosport, Ontario 1968
Winner: Motor Trend 500 — Riverside, Calif. 1968
Winner: Rex Mays 300 — Riverside, Calif. 1967
Bell Helmets
See your local Bell Helmet Dealer

Via Swiss Stash

Viking Craft ¼ Midget Race Car. Now available.
Sold in complete kit—ready for assembly. Absolutely no machining, welding or fitting necessary. Can be assembled and running in 6 hours. In kit form, plus tax F.O.B. Anaheim: $395.00
This car chromed and painted your color complete ready to run, plus tax, F.O.B. Anaheim: $495.00
Send 25￠ for literature and break down price list. Ph. KE 5-7138
Viking Craft
536 E. Juliana St., C-3-Anaheim, Calif.